Business is booming.

Is the Vehicle Inventory Shortage Disrupting Brand Loyalty?

0 5


Brand loyalty is strong in America. Don’t believe me; just ask a group of people what their favorite pickup truck is and watch the fur start flying. Whether it’s Ford, Chevy, GMC, or Ram, almost everyone has an opinion and is more than happy to share it. While admirable, it might be important to learn the source of this automotive brand loyalty.

What’s the source of automotive brand loyalty?

Porsche 911 Carrera GTS
Porsche 911 Carrera GTS | Antoine Antoniol/Bloomberg

In many families, their loyalty to a specific car brand dates back several decades and possibly two or three generations. How many readers can raise their hand and say one of their parents or grandparents worked for one of the many auto companies in the country? I certainly can, and many of you can as well.



Read More: Is the Vehicle Inventory Shortage Disrupting Brand Loyalty?

2023-01-25 21:38:13

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments